FertiGen

We first proposed a brand and a signature for the fertility range from Genevrier laboratories: “Fertigen, inspired by nature” and we then created an original visual universe which makes the link between nature, the physiology of women and the scientific expertise of the laboratory.

A visual concept based on an institutional visual (the baby in the leaf) and three product advertisements evoking stimulation, oocyte maturation and preparation of the endometrium. A campaign combining science and emotion!